Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
First and foremost, thorough keyword research must be your initial step. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures more info content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.